Quantify your share of Page One SERPs

Open your eyes to a new dimension of SERP analysis that isn’t focused on ranking – it’s all about your share of Page One.

SERPsketch enables you to outperform your competition in all aspects of the Page One SERP. Whether you want to know exactly who you’re competing against or where you’re most visible to your customers, use SERPsketch to identify the best opportunities for your SEO/SEM strategy.

Illustration of a SERPsketch screenshot showing SERP features

How it works

SERPsketch rebuilds a page of Google for your specific keywords, so you can clearly see both the size and type of the SERP results a customer would see – including the share of each feature shown by your owned domains, your competitors and your resellers. With this information you can build the most effective approach to SEO/SEM. You’ll measure the impact of your marketing actions beyond just rankings alone.
Screenshot of a visualisation of page with PPC ads and shopping dominating the SERP

Build out your SEO/SEM strategy

Use SERPsketch to build your overall marketing strategy through a detailed understanding of what your customers see on the first page of Google. SERPsketch recreates search results to show how different channel results display. It helps you identify new opportunities beyond classic rank tracking, so you can efficiently plan where to invest your time and budgets, and monitor what your competitors are doing.

Review your overall search marketing strategy

Discover which features of the SERP display for each of your keywords and see which pages are actually displayed across a whole topic cluster. That means you can make strategic decisions on where to focus effort – and, crucially, where not to, focus effort. See how all channels impact search in one platform and plan your overall search visibility strategy.
Screenshot zoomed in on organic SERP feature doughnut
Screenshot of a visualisation of page with PPC ads and shopping dominating the SERP

Understand how SERP features differ across keyword sets

Keywords assumed to have purchase intent display very different results to those with research intent. Uncover the exact makeup of the SERPs down to keyword level, to gain holistic insight into what your customers see when searching Google for your products and services. Build a visibility strategy around what Google already shows in the SERPs for the keywords you want to optimise for.

See who is actually competing against your brand in Google

Identify competitors in or out of  your industry that are optimising for the same keywords as you. Understand which of them are dominating SERP features. 

Screenshot showing a list of competitor domains for women's clothing keywords
Screenshot depicting the SERP feature breakdown element in SERPsketch.

Find out which features of Google Page One your brand has space in

Discover exactly which pages are triggering which feature of Google and adjust your search marketing strategy to target those features. Analyse both your own and your competitors’ results (and your resellers’ too) and spot opportunities to increase your own visibility.

Secure more budget for SEO/SEM

Evidence the problem and opportunity for your brand with visual aids that help to secure buy-in from stakeholders. SERPsketch provides a complete data picture to use across all teams and channels. This cross-functional approach drives a more coherent strategy and improves value for money.

Keyword visualisation with shopping dominating the right side of the SERP

Support day-to-day digital tactics

Use SERPsketch to support your everyday tactics across SEO, PPC, and digital PR, adapting your approach depending on fluctuations in search results. By looking at the volatility of SERPs and what your competitors are doing, you can stay ahead and maximise your visibility.

Focus your SEO/SEM budget where it will make a difference

Optimise your marketing so it’s visible in the features of Google that actually appear when customers look for your products and services. It’s no longer enough to focus on ranking number one in organic search. Take action to own strategically important, or most visible areas of the search results.

Sketch visualisation showing the actual URLs showing on the SERP
SERP space breakdown for cordless vacs keyword

Adapt your SEO/SEM activity so you’re not wasting time and budget

Tactically adapt your PPC activity to reduce spend in searches where you already have a strong organic presence or your competition is not present. Switch your organic focus to search terms where organic listings have the highest prominence. SERPsketch lets you see how changes in one channel could be the cause of a performance change in another.

Identify how brand and reseller channels are working together

Spot where your reseller partners are competing for the same traffic as you, then work together to avoid cannibalising each other’s efforts. Identify whether your channel partners are promoting your products or those of your competitors and find gaps where you and your reseller channel could earn more visibility for your brand.

List of keywords for a vacuum cleaner keyword sketch
screenshot of domain visibility with certain domains zoomed in

Learn which sites appear most across an entire keyword set for a particular SERP feature

See which pages appear most often across a keyword set and which feature of Google that particular URL is triggered for. Use this to find your most valuable pages across a keyword set or to analyse a competitor’s most valuable pages and take action to replace them with yours.

Find every question that’s been asked in a keyword set

See how many times a question has appeared in the People Also Asked feature, which keywords triggered the question and which URLs Google featured. Use this to evidence the need for structured data or to build high quality landing pages relevant to your most important keywords.

A list of People Also Asked questions with the keywords that triggered the question
screenshot of a sketch visualisation

Increase the volume of high-quality traffic to your website

Discover which features of the SERP are present at the top of the results pages for your keywords, or those that are taking up the biggest share of space. See exactly who is beating you to the top spots, so you can take action to outperform them.

Understand and take action on SERP volatility

Use SERPsketch to spot drops in search visibility, and use the insights to take action on recovering that visibility. Understand volatility at both SERP feature and SERP competition levels. Seeing exactly what happens in Google by time of day and day of week is useful for adjusting tactics around peak events. Discover whether site traffic peaks are due to fluctuations in SERPs and rankings for key search terms.

Sketch overview for an individual brand keyword

Measure your performance in SERPs across all features of Google

Use SERPsketch to measure your performance in all the SERP features of Google. Measure the effectiveness of investment in structured data and partnerships with other brands or resellers. Or measure how your changes to PPC strategy affect overall visibility. Track exactly how much of Page One of Google search results you own, and monitor changes over time, to see the impact of your work on your total search market share.

Measure a brand’s share of space

See exactly how much of the SERP you occupy across a keyword set, with results broken down to show which features of the results page you are visible in. SERPsketch shows every domain that has appeared across a keyword set, making search competitor analysis quick and easy. The visualisation lets you see your share of Page One over time, so you can track increases in that share and compare them to your chosen tactics.

Screenshot zoomed in on organic SERP feature doughnut
Total SERP space breakdown

Measure and optimise your search marketing across all features of Google

Even if you’re ranking higher organically every month, that’s irrelevant unless you are showing up in the features that Google is actually displaying on a SERP. Prove your successes with visual ways to measure an increase in your visibility across Page One of Google for the keywords you care about most. Count the different features appearing within the results.

Visualise the complex SERP landscape for those less familiar with SEO/SEM

See exactly which features of Google have been triggered, down to keyword level and identify exactly who you’re competing against for that visibility. SERPsketch graphs and charts are designed to make SEM as easy to understand as possible. SERPsketch focuses on the thing that matters most  Page One of Google.

Keyword visualisation with shopping dominating the right side of the SERP

SERPsketch features

Single keyword snapshot

Check single keywords for a quick one-off snapshot of the related SERP.

Topic clusters

Manage whole topic cluster keyword sets in individual campaign sketches.


Schedule campaigns to run daily, weekly or monthly and at specific times of day.

SERP space breakdown

See what features of Google dominate the Page One SERP space, colour coded by owned, social, partner, competitor and other space.

Share of SERP

See how visible you are and the breakdown of your visibility down to  keyword level.


Get insights direct to your inbox showing important changes in the SERP such as competitors gaining share of space.

Export data

Export visualisations, data and reports to share with others or to incorporate into performance reports.


Want to understand the SERP for a particular country or city? Choose when setting up your sketch.


Want to see the SERP for desktop, tablet or mobile? Set up your keywords for one device and easily duplicate it for others.

Keyword import

Hundreds or thousands of keywords to track? Use CSV import functionality to easily add them and group them by tags too.

Domain list

See a full list of all domains appearing on Page One of the Google SERP for all of your keywords or for each one individually.

Subscription billing

Everyone gets everything with SERPsketch. Subscription plans are based on keyword volumes and frequency of sketches. You can add as many users to your subscription as you require (for no extra charge).


We call the results of our Google SERP analysis a “sketch”. That’s because the tool sketches a visualisation of the SERP and shows what you, your partners and your competitiors own in the SERP for each of your keywords.


The sketch breaks down the SERP by all the different features shown but also indicates whether the features are owned by you, your partners, your competitors or others.

We have two types of sketches – quick sketches and campaign sketches.

A quick sketch is very useful when you want a quick one-off snapshot view of a single keyword, or if you want to see who your search competitors are for someone searching who has no search history.

A campaign sketch provides far richer insight, tracking multiple keywords (a keyword set) over a period of time, as frequently or infrequently as you require. You can choose to run a campaign sketch as a manual, one-off sketch for multiple keywords, but its real value is to track volatility of search competition or volatility of SERP features. With campaign sketches you can also track and monitor changes in visibility and export detailed reports comparing different points in time.

We measure the space that each result in a Google SERP occupies and show you every feature of the SERP, who else is competing for that space, and what features are present for each keyword you care about.

We measure space in units.  Our SERPsketch units are similar to pixels. Every browser and device renders a page differently and we measure the space that each result occupies and report back on the relative space that it takes up on the page.

For example, an expanded organic result takes up a lot more space than a standard organic result. If an expanded organic result is being triggered in a SERP,  then the prize for being organic result one is greater for that keyword than one which triggers a standard result.

You can view a report that shows the number of times a domain has appeared in SERPs, though most of our customers believe that using units is more accurate for this metric.

It’s quite straightforward. One credit is one run of a keyword from one location at one time. So, if a campaign has 100 keywords and is run three times per day that’s 300 credits.

We offer monthly or annual billing. Annual billing comes with a significant discount. You can find out more about pricing on our Plans page.

No, SERPsketch isn’t like those tools. They’re useful for helping you understand your keywords and your competitors’ keywords, and for helping you to determine changes in your organic ranking. But because of the multitude of features that could display in a Google SERP, focusing on ranking isn’t enough anymore.

SERPsketch does one thing, and does it really well. It acts as the eyes of your customer to show you exactly where you are and where you are not present in the Page One search results across all features of Google.

We recommend using SERPsketch alongside your other SEO tools. SERPsketch is great for helping you to see your performance on Page One of Google across a set of chosen keywords and to understand more about that landscape. But you may wish to use other tools to help discover keyword opportunities, track ongoing longer-term rankings or to understand the technical health of your site.

Google personalises the search results based on your history and user behaviour so it’s unlikely you’d see the same view as your potential customers – even in an incognito window! Plus, depending on your volume of keywords you could spend hours or days creating the individual page views when with SERPsketch it’s completed within minutes.

SERPsketch also gives you an accurate understanding of the size of results and how they change over time which is something the naked eye can’t do.

You can have multiple subscriptions in SERPsketch. You can set the users within each separate subscription.

Contact us if this is something you’d like to discuss further.

To get the most out of SERPsketch, it’s important to know what you want to achieve so that that you can be the most prepared.

1. Content ideas

If you’re looking for content ideas or People Also Ask opportunities, start with a list of your core product or service terms that you’re looking to expand the content around. These should be specific to your brand, focusing on what you do really well and want to be known for online.

2. Growing visibility

If you want to dominate the search space, start by selecting a core set of keywords you care about and use this in SERPsketch to understand who your key competitors are. These should be keywords where you’re already on page one or two of the search results and where you’re currently most competitive. SERPsketch can help you get more insight to push your ownership of the SERP.

3. Launching digital efforts

Whether it’s your first foray into digital or you’re launching into a new product area, you can use SERPsketch to understand which tactics your competitors in that space have used and the areas where you can get quick wins. Prepare a list of keywords for which your competitors are present on Page One, use it to see how they’ve done it, and where they’ve missed out.

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