The SERPsketch Academy

Welcome to the SERPsketch training academy. Whether you’re a SERPsketch pro or looking to set up your first campaign, below you’ll find all the videos you need to talk you through the how to’s and commonly asked questions. 

If you need any more help, please just reach out via Contact Us and we’re happy to help with your campaign set up and analysis.

Training Videos

Ready to give SERPsketch a try yourself? 

Product Overview

SERPsketch is a tool for digital marketing professionals who want to drive traffic to their website. By focusing on what your customer sees when they search for your products and services in Google, you’re able to adapt your marketing approach to ensure you’re visible on page 1. This video is a high level overview of the functionality within the tool.

What you'll learn:

  • Which keywords you are and are not visible on page 1 of Google for

  • Which features of Google have appeared on Page 1 and who’s winning that visibility

  • Which domains are competing against you for your search terms

Your First Campaign

We cover everything you need to know to get your first campaign setup in SERPsketch, whether you’re a brand or agency, a retailer, or a channel reseller we have you covered with all the different ways you can set the tool up to measure exactly what’s happening on page 1 of Google.

What you'll learn:

  • Different ways you can set the tool up, and tips to get the most insight for your business

  • How to use Partner & Competitor space

  • How to see every domain that has appeared on page 1 for your keywords

  • Setting up desktop and mobile sketches

Subsequent Campaigns

See how to quickly duplicate existing campaigns, and make changes to either the frequency of sketches, or the search competitors you’re tracking.

What you'll learn:

  • Quick ways to duplicate campaigns

  • Run the same campaign across multiple device types

  • Top tips for optimising your setup

Search Competition Setup

See who is really competing against you for the search terms or keywords you care most about. We cover how to identify every domain that’s competing against you, creating a complete competitor list.

What you'll learn:

  • The fastest way to see every domain that appears for your search terms

  • How to use this competitor list for other campaigns

Setup Top Tips

A run through of the top tips for setting up SERPsketch, and how to get the most out of the tool when conducting the setup of the tool.


What you'll learn:

  • Who’s really competing against you

  • Grouping of keywords or search terms

  • How to use Partner space

  • How frequently to run sketches

Keyword Visibility

With the tool setup we start looking at the data and insights you can quicky gain from SERPsketch. First looking at your visibility on page 1 of Google for each search term in the campaign.

What you'll learn:

  • Understanding what your customers see in Google for your search

  • How much visibility you have on page 1 of Google for your keywords

  • How visible are your competitors for your keywords?

  • Where you’ve made gains and losses in the results

SERP Features

See where there are opportunities on page 1 of Google, looking at the features that have been triggered by your search terms, and the volatility in SERP features between multiple runs.

What you'll learn:

  • Which SERP features are being triggered by your keyword

  • How visible your brand is in each of the different SERP features of Google

  • Where your competitors are earning or buying their visibility

Search Competition

Who is competing against you for the keywords or search terms you care most about? Looking at the two ways you can see exactly who is competing against you, and understanding how to interpret the results.

What you'll learn:

  • How much visibility each of your competitors has

  • Which SERP features they’re visible (and not visible) in

  • Who you’re not currently tracking, but perhaps should be

  • Who has made the biggest gains and losses between runs

Deeper Analysis

Looking at the .csv export and the low level data that’s available to ingest into other tools such as data studio. We look at the 6 tables in the export, and ways you can use this information to inform your marketing.

What you'll learn:

  • What pages are most valuable for your competitors

  • What Questions/PAA information has appeared in the results

  • Every related search term Google thinks is relevant to your campaign

  • Which keywords are triggering which feature of Google