The SERPsketch Academy

Welcome to the SERPsketch training academy. Whether you’re a SERPsketch pro or looking to set up your first campaign, below you’ll find all the videos you need to talk you through the how to’s and commonly asked questions.

If you need any more help, please just contact us and we’re happy to help with your campaign set up and analysis.

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Training Videos

Setting up your first campaign

We cover everything you need to know to get your first campaign setup in SERPsketch, whether you’re a brand or agency, a retailer, or a channel reseller we have you covered. Learn how to set up a campaign sketch up to measure exactly what’s happening on Page One of Google.

What you'll learn:

  • How to set up campaign sketches, including the information you’ll need to add to get the most from the tool 
  • Adding your most important keywords into a campaign
  • Adding partner and competitor domains
  • Deciding on frequency of sketches 
  • Choosing devices (desktop, tablet and mobile)

Ready to give SERPsketch a try?

Get a month’s free trial and see use the search insights to help improve your visibility on Page One.

Duplicating campaigns

See how to quickly duplicate existing campaigns, and make changes to either the frequency of sketches, or the search competitors you’re tracking.

What you'll learn:

  • Quick ways to duplicate campaigns
  • Run the same campaign across multiple device types

Adding owned, partner and competitor domains

In the setup wizard you’ll be asked for the domains you want to track against. We explain how to add or import domains and how to categorise them in SERPsketch.

What you'll learn:

  • The different domain types in SERPsketch
  • The different domain categories in SERPsketch
  • How to manually add or import your domains

Top tips for getting the most from SERPsketch

We run through four top tips for getting the most from SERPsketch.

What you'll learn:

  • Running a sketch to identify your competitors
  • Deciding on how to categorise partners
  • Understanding different intents on keywords
  • Understanding the volatility of SERPs

Quick sketch setup and results

SERPsketch offers two kind of sketches – quick sketch and campaign sketch. A quick sketch is analysis of a single keyword for a single point in time, providing you a visualisation of that keyword’s SERP and the URLs that appear.  

What you'll learn:

  • How to set up a quick sketch
  • What insight you gain from a quick sketch

Understanding the results of a campaign sketch

See where there are opportunities on Page One of Google, looking at the features that have been triggered by your search terms.

What you'll learn:

  • Understanding what your customers see in Google for your keywords
  • How much visibility you have on Page One of Google for your keywords
  • How visible your competitors are for your important keywords
  • What Questions/PAA information has appeared in the results
  • Every related search term Google thinks is relevant to your campaign

Campaign sketch results over time

Once you’ve run the same sketch over a period of time, you can compare the data between two date points. See who is gaining and who is losing out on Page On share and get insight into the volatility of SERP features between multiple runs.

What you'll learn:

  • How to compare two instances of your sketch
  • How SERPsketch shows the changes over time
  • Competitive insights where SERPsketch highlights significant changes to your own and your competitors’ share of Page One

Making strategy recommendations from SERPsketch insights

Using the data in SERPsketch, you can make recommendations for yours or your clients’ SEO strategy. Understanding what prospective customers see when they search for your brand or use your search terms when seeking products or services, means that you can improve the content on your website to deliver exactly what they need.

What you'll learn:

  • What you can read into the data in SERPsketch
  • What you might recommend for improving SEO and content strategies
  • What a quick sketch can tell you and what a more detailed campaign sketch can provide in terms of insights

Understanding SERP feature share using SERPsketch

This mini overview explains the SERP feature view in SERPsketch and how you can use it to get a quick overview of your share of SERP features over time, and understand which SERP features dominate the page one space for your keyword set. 

What you'll learn:

  • How to see which SERP features appear for keywords in your keyword set
  • How to see the change in share of features over time
  • What your own share of each feature is, and likewise the shares of your competitors and partners too

You might also be interested in...

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Why SERPsketch

Find out why SERPsketch is an invaluable tool for your company or your role.

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How SERPsketch works

Learn more about the tool and its features and see our product FAQs.

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SERPsketch blog

Read product and SEO industry explainers in our blog.

Try SERPsketch with your keywords

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