The SERPsketch Academy
Welcome to the SERPsketch training academy. Whether you’re a SERPsketch pro or looking to set up your first campaign, below you’ll find all the videos you need to talk you through the how to’s and commonly asked questions.
If you need any more help, please just reach out via Contact Us and we’re happy to help with your campaign set up and analysis.
SERPsketch is a tool for digital marketing professionals who want to drive traffic to their website. By focusing on what your customer sees when they search for your products and services in Google, you’re able to adapt your marketing approach to ensure you’re visible on page 1. This video is a high level overview of the functionality within the tool.
Which keywords you are and are not visible on page 1 of Google for
Which features of Google have appeared on Page 1 and who’s winning that visibility
Which domains are competing against you for your search terms
We cover everything you need to know to get your first campaign setup in SERPsketch, whether you’re a brand or agency, a retailer, or a channel reseller we have you covered with all the different ways you can set the tool up to measure exactly what’s happening on page 1 of Google.
Different ways you can set the tool up, and tips to get the most insight for your business
How to use Partner & Competitor space
How to see every domain that has appeared on page 1 for your keywords
Setting up desktop and mobile sketches
A run through of the top tips for setting up SERPsketch, and how to get the most out of the tool when conducting the setup of the tool.
With the tool setup we start looking at the data and insights you can quicky gain from SERPsketch. First looking at your visibility on page 1 of Google for each search term in the campaign.
Understanding what your customers see in Google for your search
How much visibility you have on page 1 of Google for your keywords
How visible are your competitors for your keywords?
Where you’ve made gains and losses in the results
Who is competing against you for the keywords or search terms you care most about? Looking at the two ways you can see exactly who is competing against you, and understanding how to interpret the results.
Looking at the .csv export and the low level data that’s available to ingest into other tools such as data studio. We look at the 6 tables in the export, and ways you can use this information to inform your marketing.
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