Industry explainer
Win new clients with SERPsketch in your pitch prep
If you’re an agency looking to win a new client, or you’re in an SEO team that needs to secure more budget to get a
Catherine Nottage
April 17, 2024
Blog
Want to know more about how SERPsketch works? Read our product explainer blogs. For information about the SEO industry and how Google works, read our industry explainers.
Industry explainer
Using SERPsketch to identify cross-channel gaps in your SEO, SEM and Content strategies
https://youtu.be/XxR74QjWmZY In this video we use example sketches to explain what insights you can glean from SERPsketch that you cannot get from other SEO tools.
Catherine Nottage
March 27, 2024
Industry explainer
Understanding the questions in SERPs is essential for SEO
Why are the questions that appear on page one SERPs so important to marketers? What can those questions tell us about prospective customers? User intent
Catherine Nottage
February 28, 2024
Industry explainer
Own the most digital real estate on Google page one
There’s still a lot of focus in SEO on securing position one in organic results. But that focus ignores everything else of importance. Why not
Catherine Nottage
February 21, 2024
Industry explainer
Discover which features of page one SERPs your brand is most/least present in
For the average consumer, when Googling something, they probably don’t notice all the different features that appear on the page. They’ll spot the thing that
Catherine Nottage
November 22, 2023
Industry explainer
The future of search
Search is constantly evolving, and the main reason for that is to improve the user experience. Google, most notably, is always seeking to make things
Catherine Nottage
September 6, 2023
Industry explainer
The importance of page one
At SERPsketch we’re all about enhancing your share of page 1 in Google search and today that’s even more important than ever. Lots of SEO
Kevin Harris
September 1, 2023
Industry explainer
How to select your most important keywords
We’re always clear that SERPsketch is most definitely not a rank tracking tool. So, with that in mind it’s important to understand that you shouldn’t
Catherine Nottage
June 22, 2023
Industry explainer
Will page one real estate still matter when (or if) Google rolls out generative AI search?
Google I/O 2023, the annual Google Developer conference, took place on 10th May 2023, and following the keynotes and announcements, social media was awash with
Catherine Nottage
May 11, 2023
Industry explainer
What are Google’s SERP features?
When Google first started out, its focus was organic search results. Those of us old enough to remember those days remember the list of bright
Catherine Nottage
March 9, 2023
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